“Emotionally charged labels such as monoculture, factory farmer, industrial food, and big ag threaten to fray our edges.We must not allow the activists and self-appointed and self-promoting food experts to drive a wedge between us.”
“A line must be drawn between our polite and respectful engagement with consumers and how we must aggressively respond to extremists who want to drag agriculture back to the day of 40 acres and a mule. The time has come to face our opponents with a new attitude. The days of their elitist power grabs are over.”Those are some big word coming from one of the most powerful lobbies in Washington. It will be interesting to see how they get consumers to give up caring about things like antibiotic resistance, environmental degradation or animal rights. I have a feeling their case will sound somewhat familiar: "safe food" "affordable food" and "feed the world."