Thursday, June 5, 2008

Stevia hits shelves

Stevia will be sold on the shelfs with the other sweeteners even though they have not received GRAS(generally recognized as safe)approval from FDA.

What is interesting to me in this article is the amount of time this particular company Wisdon Natural Brands has waited to get approval from FDA, while Coca Cola can propose their own research to push it through to market.

"Coca-Cola and Cargill recently published science backing their ingredient Truvia but have yet to bring it to market although a launch looks imminent."

See the complete article @

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